This Terms of Service Agreement (“Agreement”) is entered into between you (the “Client” or “you”) and Unified Essentials (“Unified Essentials,” “we,” “us,” or “our”). Unified Essentials is a digital marketing agency providing services including Digital Marketing, Business Process Outsourcing (BPO), Lead Generation, Web Design & Development, and Search Engine Optimization (SEO), and AI Automation.
By accessing our website at https://unifiedessentials.com, utilizing any of our services, or signing a Service Agreement/Statement of Work (SOW), you acknowledge that you have read, understood, and agree to be bound by this Agreement. If you do not agree to these terms, you must not use our services.
1. Services Provided
Unified Essentials agrees to provide the services specified in a signed proposal, Statement of Work (SOW), or Service Agreement. Our core services include, but are not limited to:
- Digital marketing: Strategic planning, campaign execution (PPC, Social Media Ads), and performance monitoring.
- Search Engine Optimization (SEO): Technical SEO, On-Page optimization, Content Strategy, and link-building.
- Web Design & Development: Creation, launch, hosting, and maintenance of websites and digital platforms.
- Lead Generation: Utilizing various channels (digital, BPO, or otherwise) to generate qualified leads for the Client.
- Business Process Outsourcing (BPO): Outsourced tasks related to sales, customer support, data entry, and other business processes.
- AI Automation: Design, deployment, and initial configuration of AI Bots (Voice or Chat) to operate on the Client’s behalf for purposes such as answering calls or managing chats.
2. Client Responsibilities & Code of Conduct
2.1 Client Obligations The Client agrees to:
We may use the information we collect from you for various purposes, including:
- To provide, maintain, and improve our Services.
- To personalize your experience on our Services.
- To respond to your comments, questions, and requests.
- To send you technical notices, updates, security alerts, and support and administrative messages.
- To communicate with you about products, services, promotions, events, and other news and information we think will be of interest to you.
- To monitor and analyze usage patterns, trends, and activities in connection with our Services.
2.2 Right to Pause or Terminate
We reserve the right to pause work, cease services, or terminate this Agreement if:
- The Client fails to provide requested feedback, access, or materials essential for project completion within 14 days of the request.
- The Client’s conduct is unprofessional, abusive, or in breach of any part of this Agreement.
- Payments are not received on time.
3. Financial Terms
3.1 Payment Structure
- Retainer/Marketing Services: Fees for ongoing services (Digital Marketing, SEO, BPO) are due Monthly/Quarterly in advance on the first day of the service period.
3.2 Payment & Late Fees
- All invoices are due within 10 days of the invoice date.
- Late payments may be subject to a late fee of 5% per month on the outstanding balance.
- We reserve the right to suspend all services, including website hosting or active campaigns, until the outstanding balance is paid in full.
3.3 No Refund Policy
- All service fees, once paid, are non-refundable. Unified Essentials operates on a service-for-fee basis, and fees cover the time, resources, and costs incurred in the delivery and performance of the services. Refunds are only issued in the event of documented billing errors on the part of Unified Essentials.
4. Intellectual Property (IP)
4.1 Client Content & Ownership
- The Client retains ownership of all Client Content provided to Unified Essentials (text, images, logos, etc.)
4.2 Unified Essentials Deliverables Upon final and full payment of all fees due under the applicable SOW:
- Website/Creative: The Client will own the final website design, development files, and creative assets specifically created for the Client under this Agreement.
- Exclusions: The Client will not own any proprietary tools, software, methodologies, reports, internal frameworks, or pre-existing intellectual property used by Unified Essentials to perform the services (“Unified Essentials IP”). Unified Essentials IP remains the exclusive property of Unified Essentials and is non-transferable. The Client is granted a non-exclusive, non-transferable license to use the Unified Essentials IP only for the duration of and in conjunction with the services provided.
5. Disclaimer of Guarantees and Limitation of Liability
5.1 Performance Disclaimer
The Client understands and agrees that Unified Essentials cannot guarantee specific results, such as rankings on search engines, a certain number of leads, or an exact increase in sales, as the performance of digital marketing and lead generation is dependent on various factors outside of our control (e.g., search engine algorithm changes, market competition, third-party platform policies, Client’s product/service).
5.2 Limitation of Liability
Unified Essentials shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to lost profits, lost data, or business interruption, arising out of or in connection with this Agreement or the use of our services, even if we have been advised of the possibility of such damages. Our total cumulative liability under this Agreement shall not exceed the total amount of fees paid by the Client to Unified Essentials in the three (3) months immediately preceding the event giving rise to the claim.
5.3 Indemnification
The Client agrees to indemnify, defend, and hold harmless Unified Essentials, its officers, employees, and agents, from and against any claims, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from: (a) any breach of this Agreement by the Client; (b) the Client’s use of the services; or (c) any claim that the Client Content infringes on the intellectual property or other rights of a third party.
6. Termination and Cancellation Policy
6.1 Cancellation of Ongoing Services
The Client may cancel ongoing retainer services (Digital Marketing, SEO, BPO) by providing written notice via email to support@unifiedessentials.com or by calling 1 (888) 436 8850 a minimum of sixty (60) days in advance.
- Services will continue, and the Client will be billed through the entire notice period.
- All outstanding balances must be paid in full before the cancellation is finalized.
The Client may cancel ongoing retainer services (Digital Marketing, SEO, BPO) by providing written notice via email to support@unifiedessentials.com or by calling 1 (888) 436 8850 a minimum of sixty (60) days in advance.
- Services will continue, and the Client will be billed through the entire notice period.
- All outstanding balances must be paid in full before the cancellation is finalized.
6.2 Data and Asset Transition
Upon final payment and termination:
- Unified Essentials will assist in the transition of accounts and assets (e.g., transferring domain ownership, providing access credentials) to the Client or a new service provider.
- We will retain a backup of the Client’s data and website files for a period of 30 days, after which it will be permanently deleted from our systems.
Upon final payment and termination:
- Unified Essentials will assist in the transition of accounts and assets (e.g., transferring domain ownership, providing access credentials) to the Client or a new service provider.
- We will retain a backup of the Client’s data and website files for a period of 30 days, after which it will be permanently deleted from our systems.
